Getting found,
explained simply.
Websites, Google, bookings and the bits in between. Written for tradies, cafes and local business owners, not web nerds.
Getting foundThe local business marketing checklist for getting found online
A no-jargon checklist for getting a small Australian business found online: your Google listing, website, reviews, and bookings, with what to do first and what to skip.
How to get more Google reviews for your business
A practical guide to getting more Google reviews for a small Australian business, the best time to ask, how to make it effortless for the customer, and what to do about the occasional bad one.
Getting foundHow to get your tradie business on Google (the right way)
A step-by-step guide to getting your trade business showing up on Google search and Maps in Australia, why your Google Business Profile matters more than your website, and the mistakes that bury you.
BookingsHow to reduce no-shows at your cafe or restaurant
Why no-shows cost a small venue more than empty tables, the simple systems that cut them, and how confirmations and a card on file change diner behaviour without scaring people off.
BookingsThe best booking system for a small cafe or restaurant
What to look for in a booking system for a small Australian venue, why no-shows are the real cost, and how to take reservations without paying per-cover fees to a big platform.
Getting foundHow tradies get more work without buying leads
Why lead-buying sites quietly cost you, and how to get a steady flow of your own work through Google, your website and reviews so you stop competing on price.
WebsitesDo tradies actually need a website in 2026?
An honest look at whether a tradesperson needs a website when they already have Facebook and word of mouth, what a website does that a social page cannot, and when you can skip it.
WebsitesWebsite vs a Facebook page: which does your business need?
A straight comparison of a website versus a Facebook page for a small Australian business, what each one actually does, and why most businesses need both but for different jobs.
Getting foundHow to get your restaurant or cafe found on Google
A step-by-step guide to getting an Australian cafe or restaurant showing up on Google search and Maps, why your listing beats any marketplace, and how to turn searches into bookings.
WebsitesHow much should a tradie website cost in Australia?
A straight answer on what a tradie website really costs in Australia, the hidden fees to watch for, and how to tell whether you are paying for a website or paying for getting found.